Our toothbrushes are packaged in recycled and recyclable materials. The backing cards are made with post-consumer waste, and are (re)recyclable. The plastic used is called polyethylene terephthalate (PET): arguably the most easily recycled plastic commercially available. Unlike other plastics that can be recycled once only, PET plastic is not only thinner than other plastics, but can be continuously recycled many times over.
But why use plastic at all?
Great question. And trust us, we get it. But there’s a reason. Several, actually.
1) Sterility. It’s a toothbrush, so you’ll inevitably be putting it in your mouth. The safest way to guarantee these puppies are clean is to deliver them to you sealed in our plastic blister packs.
2) Retail-friendliness. Every time someone decides to buy one of our eco-friendly toothbrushes, its one less plastic brush ending up in a landfill. So: We can only change the world if people actually buy our toothbrush. Sure, we can put them in a 100% biodegradable box instead of our blister – but they’re nowhere near as appealing to consumers. We feel that most of the decision is made when people can see how beautiful and natural our brushes are. And sitting on a shelf gathering dust in a paper box isn’t doing anything for the world. Is it a compromise? Yes. It is. Is it the most eco-friendly solution? No. But, again, looking at the big picture, our packaging is the best solution for the goal of replacing as many plastic toothbrushes as possible.